Rosh Hashanah, the Jewish New Year, begins today at sundown and lasts two days marking the beginning of the high holy days of Judaism. This year, Rosh Hashanah falls on the biggest University of Texas home football game of the year (against Texas Tech*), and has many around campus asking "What's a Jew to do?"
For the very religious, this really isn't a problem, and Rosh Hashanah comes first. For the non-religious, this isn't a problem either, because they will just go to the football game without thinking twice.
It is the people in the middle that have it the worst. These are the people that observe religious holidays without calling much attention to it, but might not follow their religion close enough to be labeled "very religious." In Texas, football is basically a religion; so (for some) choosing one over the other is not an easy choice. The ones in this middle/gray area don't really want to be seen going against their religion on the day of judgement and remembrance...but probably don't want to miss out on being at the game either.
I feel pretty bad for the people that are struggling with this decision, but I say go to the game. I mean, if you are going to repent all sins during Yom Kippur, you might as well add this to the list. Well, along with the picture below...

*
I just want to note that Texas Tech is not a good football team. The reason this is the biggest home game of the year is because a.) The UT home schedule is horrible and b.) This is revenge for Tech keeping us out of the National Championship last year.